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Case study · B2B marketing & sales

Automated B2B lead acquisition & outreach engine

B2B marketing-tech startup, USADelivered

Organisation
B2B marketing-tech startup
Industry
B2B marketing & sales
Region
USA
Service area
Document & Content Automation
Problem type
Manual prospecting & outreach
Used by
Sales and marketing team

The challenge

Finding B2B leads and writing tailored outreach took hours of manual research per prospect, which capped how many targets the team could reach.

What we built

An engine that crawls market intelligence on target companies and generates targeted outreach content automatically, ready for the team to review and send.

The outcome

B2B lead generation and marketing running at scale — designed and built from the ground up.

AI approach

Web crawlingMarket-intelligence extractionLLM content generation

Tech stack

Web crawlersLLM content generation

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Related projects

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Automated deed-order generation

Real-estate law firm (small business) · USA

Problem type
Manual document processing
Service area
Document & Content Automation
Used by
Legal staff preparing deed orders
The challenge
Preparing deed orders from title commitment documents was slow and manual, and every deed type needed a different template.
What we built
GPT-4 reads each uploaded title commitment and extracts the grantors, grantees, property address, state and county. A staff member confirms the details, then the correct deed template is filled automatically, emailed through a Make (Integromat) workflow and filed in Google Drive.

10× less manual effort on deed preparation, with 100% precision through human-in-the-loop validation.

AI approach
LLM document extractionHuman-in-the-loop validationTemplate-based generationWorkflow automation
Tech stack
OpenAI GPT-4Make (Integromat)Google Drive
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