Persona-based travel destination recommender
Travel-tech startup · Singapore
- Problem type
- Personalisation at scale
- Service area
- Recommendation Systems
- Used by
- Travellers planning trips
- The challenge
- Travellers wanted destination suggestions that matched who they are — adventure, business, nature, family or couples — not a generic list. It also had to stay fast and affordable as usage grew.
- What we built
- An end-to-end AI pipeline: data prepared with AWS Glue and Spark, BERT classifiers that profile traveller personas, and multi-agent orchestration on AWS Bedrock combining graph and document retrieval so every suggestion is grounded in real data.
Personalised recommendations in production, with cost and latency cut at scale through prompt caching, model right-sizing and batch processing.
- AI approach
- Multi-agent orchestrationGraph + vector RAGPersona classificationPrompt caching & model right-sizing
- Tech stack
- AWS BedrockAWS GlueApache SparkBERT